Off-Page Seo: Optimise Everything
On-page SEO is so much easier than off-page SEO. When you’re working within your own pages, it’s fairly easy to ensure that all aspects are covered, even if your plan needs tweaking after you launch your pages. When you’re working on off-page optimisation, it’s easy for little things to get lost.
Titles: Few people would forget to optimise the title of a piece of content. However, many companies forget to title their non-text content at all. If you’re using multimedia content as part of your off-page search engine optimisation, it’s vital to remember to include the title in your plans. A video is of little use to your optimisation plan without a well-written title tag. You can talk to us at SEO Consult Australia about video titles and other forms of video optimisation.
Subheadings: Subheadings come after titles in importance, due to their position. One of the advantages of spreading content around the net is many sites have forms for submitting content, which make it much easier to draw attention to important information. It’s important to use your subtitle to convey everything your title hasn’t.
Summaries: All too many people overlook summaries when preparing content for distribution around the net. It’s a good idea to write up a summary paragraph for your content, in preparation for the sites that will allow you to post. Your summary is the place to sell your content to internet users, and another good place to feature search engine optimization tactics.
File names: File names are another frequently overlooked area of optimization. The search engines have no interest in your internal file naming protocols, and neither do internet users. It’s much better to develop a new protocol that establishes easy-to-understand names for files, allowing internet users to intuit what the file is about, and providing another place for keywords to be seeded.
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