Variety Is The Spice Of Off-Page Seo
The use of keywords as link anchors is fairly frequently discussed in the wealth of SEO advice around the net. Linking your main keywords to the links for your pages is a great search engine optimisation tactic. What is very rarely discussed is the importance of variety in your link anchors. Without spicing things up a little, your off-page SEO campaign could easily fizzle out.
One of the lesser- described factors used in the calculation of a site’s ranking is variation. Varying your link anchors around the internet is an important factor in your off-page SEO success. If your link anchors are always the same wording, it is entirely possible that the search engines will interpret your efforts as deliberate interference, and penalise your site as a result.
This comes from the search engines constant search for spam. Although spammers use many devious and ingenious techniques to deceive the search engines and internet users alike, their major downfall is lack of attention to detail. Spammers tend to use the same formula over and over again, taking the shortest route to a spam-filled site. This shortest route usually involves the use of repeated information, cut and pasted onto sites. The combination of duplicate link anchors and different sites around the net tends to set off alarms for the search engines, alarms you don’t want linked to your site.
If you want the best coverage for your links around the internet, try to place your links in text that is subtly different each time. You can talk to our consultants at SEO Consult Australia about the best choice for link anchors. While inbound links, and the text they’re anchored in, are important to your search engine optimization campaign, it’s far better to sacrifice a few keyword opportunities than to lose the value of the link entirely.
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