Utilizing On-Page SEO to Increase Traffic
In the early days of SEO, webmasters simply inserted keywords in the meta-tags of each HTML page for the Internet search engines to index and rank. This worked well at the time because there was far less competition and also the search engines algorithms were then much simpler, too.
In order to rank highly in most popular search engines today, webmasters must develop good content that incorporates certain SEO techniques to take advantage of new methods of page rankings. But the real truth is that white-hat SEO works best on high-quality content, and content is still King, no matter what some “Gurus” would have you believe. Still, using effective SEO techniques on even an average quality website can still reap rewards.
Good Keywords are Vital for SEO
Keywords are the single most important aspect of on-page SEO for the Internet. Therefore it is important to develop a list of keywords that potential readers will most likely use to find the web page. You can either insert these keywords as you write, or you can insert them later when editing the article prior to publication. Keyword lists on a variety of topics can be found online plus there are many keyword tools available to help you select your keywords easily, and many of them are also free. However, brainstorming keywords based on the subject of the written content or topic can be just as effective.
“Long-Tail keywords” are simply multiple keywords or keyword phrases, and they tend to be more effective than single-word keywords.
The importance of picking the right keywords and keyword phrases is paramount. If you find that your site is not performing as well as it should then you can try changing your keywords slightly, to see what works best.
Keyword Density for SEO
The prominence, order, and density of keywords on the web page is also vitally important in how search engines will ultimately index and rank the web page. An article with 20 instances of a particular word is going to be deemed far more relevant than one with only 2 instances of that keyword.
Keyword density within the body text should generally be roughly between five to twenty percent depending on the subject matter. You should not use more than this amount, otherwise you risk being regarded as using “keyword-Stuffing”, a “Black-Hat” SEO technique. Black-Hat SEO techniques can also result in your site being penalized or even banned. Web-pages that contain keywords that are located close to each other also tend to rank higher.
SEO Headings & Meta Tags – Using h1, h2, h3 etc. Attributes
The title of the web page is the most important attribute of the web page and therefore ideally should include one or more of your best keywords, plus you should also be using h1,h2,h3 etc attributes for your headings (…..not all website platforms do this, some may still use the font size instead: 20px, 30px, 40 px etc, which is not as good for SEO….). WordPress is one CMS / platform which is very good for SEO “straight out-of-the-box”.
Sub Headings and Bolded Words for SEO
Next in importance for SEO are any sub-headers or bolded words listed within the content. For medium-long articles you should also break the content up into smaller segments by using sub-headings that also include your keywords whenever possible – this is not only good for the search engines, but also better for your readers too. People do not like reading huge, long articles without any paragraphs, especially when reading articles via a monitor screen – they instead prefer to scan down the articles quickly, and sub-headings will help them do that more easily..
Hyperlinks – Use Carefully
Another important factor affecting SEO and page rank is the use of hyper-links within a web page. Links should be relevant to the content and care should be taken to choose relevant keywords to also describe the links. The actual length of the hyper-link and filename can also affect the relevancy of the link to the web page.
You should try to limit the amount of external hyperlinks, (too many can drain your “link juice”) and of course any external links on your site should be links to highly trusted or worthy websites – having links to questionable or blacklisted websites will harm your own site… Excessive use of cross-linking will also severely downgrade page ranking.
Dead Links Can Kill Your SEO
Any dead links should be removed as soon as detected, and you should check your links from time to time to ensure they are still working (……if you use WordPress CMS then this is a breeze – you can use the fabulous and free “Broken Link Checker” plugin to automatically and effortlessly monitor all your links.
The importance of a web page’s rank within the Internets top search engines cannot be over-emphasized.
While there are many SEO techniques to improve a page ranking, on-page content is certainly the easiest to control. Through careful choice and placement of keywords, hyper-links and sub-headings etc when developing content, a Webmaster can easily and consistently create high-ranking web pages.