Best Off-Page SEO Techniques
On-page search engine optimization refers to SEO techniques that you do to your website pages and your actual website (whereas “off-Page” SEO refers to techniques you use elsewhere on the net, such as when posting comments on other websites or blogs, listing your site in online directories, etc).
Keywords and SEO
One of the most important Off-Page SEO techniques utilizes “Keywords“. Keywords are simply words or phrases that describe your website, service, product or niche. Keyword efforts require choosing your keywords carefully and then strategically placing them throughout a site. You should place your best keywords in your article headers, sub-headers, titles, image alt tags descriptions and titles, and they should also be included within things such as names of your categories, tags and elsewhere if possible.
As the web grows today’s scenario keyword research become critically important. You can get various tools to help you easily select your best keywords, and many of them are also free. If you prefer instead to do it manually, then simply brainstorming your keywords over a few days also works quite well – just try to think of all the various words, terms or phrases that someone is likely to use when searching for your product / topic and then select the best ones.
Selecting The Best Keywords
You should try to chose keywords that are most likely to be used when anyone searches for your type of website, product or service. Long-Tail keywords are multiple keywords or phrases that contain your keyword(s) and they tend to perform much better than just single keywords. Long-Tail keywords will usually have less competition than single keywords, too.
Back-links Are Important
Back-links are important for your website. Back-links help your sites rank well in the area of search engines plus they also help to bring organic (free) traffic to your website.
Not All Back-links Are Equal….
For example, a back-link coming from BBC News website is far more valuable than a link just from your local real estate agent or one owned by a friend. You also want links from websites and blogs that are related to your site, and also from sites which are similar or compliment your website / niche topic. For example if your site is a law firm then you should focus on getting links from other lawyers. Don’t waste your time getting links from a hair salon or other unrelated type websites.
7 Techniques For Getting Back-Links:
How do you get those valuable back-links? 7 possible approaches are:
1. Create effective, quality content that other websites will want to link to, without any prompting from you. Content can be articles or videos, podcasts, and/or photos.
2. Link exchanging with related websites. E-mail a site owner or webmaster and ask for a link exchange. Don’t be pushy, and don’t be rude – remember that you are the one asking for the favor, and they have every right to refuse your request.
3. Become a Guest Blogger: You can also offer to write articles for a website at no cost in return for them including a back-link to your website within your articles (…..usually placed within the authors signature box).
4. Write articles for article directories: Similar to guest blogging, only this time you are having your work published to many websites (providing it is good enough, and enough websites want it). This can be a very effective method for gaining both back-links, and more importantly – TRAFFIC.
5. Submit your website to online directories and the main search engines (….Google is only one search engine – there are many others, some of which are definitely worth submitting your site to. Submitting your site will make them index it faster than they would otherwise, but also more effectively too, ensuring that all or most of your website is indexed. You should use an automated process to submit your sitemaps, preferably whenever there is fresh or updated content published. If you use WordPress then the best sitemap plugin is currently “Google XML Sitemaps” by Arne Brachhold, and it’s free too.
6. Comment on forums and other blogs: You should try to leave your website URL/ back-link wherever possible, providing it’s allowed. You shouldn’t abuse the blogs generosity by spamming the blog or by leaving useless, senseless comments just simply so that you can get a back-link, however posting useful or informative comments and information is fine and is appreciated. Unfortunately, so many people are now abusing this generosity that I doubt many blogs will still give any back-links in the near future (….we personally have found it just entices the spammers and it results in total garbage being placed on our sites via cheap back-link services in India and other 3rd world countries. Insisting on having website registration in order to comment is no deterrent either, because these back-link spammers will simply fill up your site with dozens and sometimes hundreds of bogus memberships…).
7. Submit your site to bookmarking websites: Bookmarking websites can be an effective off-page SEO tool, however you should remember to abide by the bookmarking website’s rules, otherwise your bookmarks will be deleted and your account too. It is considered rude to just sign up, submit your own links and then leave – you are expected to also contribute and interact with the site in return for placing your bookmarks.
Paid Back-Link & Bookmarking Services – And A Caution….
Like with comment spam, some webmasters use outsourced workers or paid back-link services to submit their sites to bookmarking sites – I will provide you with a strong caution on using paid bookmarking services: Many of these paid bookmarking services submit incorrectly (……either by not reading the website’s terms and conditions, or by using automated submission software when it is prohibited, or by submitting dozens of links at once and then leaving – thereby annoying the bookmarking website moderators who see them as akin to spammers – or by just submitting them to the wrong categories, etc) resulting in a great many of those paid submissions and their accounts being quickly deleted and or banned….. so be very careful who you use, and always ensure they follow the rules….
(Tip: Don’t even bother wasting your time or money by submitting rubbish websites to MixxBookmarks website, and also don’t submit them to the wrong category etc either – as they WILL be deleted, and you risk being banned; MixxBookmarks is a human-edited bookmarking website, it is carefully monitored and it only accepts high quality websites and has very strict terms for admissions. A link to just your homepage will probably be refused – this is because it is considered useless and lazy – you should try submitting a useful or interesting article instead. Remember what bookmarking websites really are and what their purpose is; to provide links to GOOD, quality, useful content – not links to some crappy, half-built website that is desperate for traffic because it is, well, utter crap & worthless…. ).
A fact of SEO is that it cannot work miracles. You still need to have something worthwhile to offer, otherwise even if you succeed in attracting visitors they will soon leave…..
I also personally think you are causing more harm than good to a site by using “comment spam back-link services”, (or spammy bookmarking services and other “shifty” paid back-linking practices), because frankly whenever I see any comment spam I always assume it must be a really, really crappy site if it needs to go to those lengths just to get noticed, or it is a shifty / scam site.
Whatever you decide to do, you should always remember the old, golden rule of business reputations – it takes many years to build up a good reputation, but only minutes to ruin it.