Forum Marketing, Why Does it Work So Incredibly Well? 6 Key Beginner Steps
In this article we are going to go through some of the benefits of forum marketing. I’m also going to offer you a few simple steps that you can take so that you can start to launch you own effective forum marketing campaign.
Forum marketing is one of the simplest and most cost effective ways of spreading the word out about your website and also a good way of building your reputation as an expert in your field. And most of all, as a person who likes to help others.
The idea is to participate regularly and thoughtfully in forums that focus on your specific niche market in a way that offers others in the forum solutions to their challenges and also at the same time contributes to the growth of the forum site.
Many experienced internet marketers have been using this strategy effectively for a long time giving them a level of respect and trust within the particular forum which often translates to a steady flow of traffic to their main website. Clearly the reason why this strategy is very effective in generating traffic to your main website is because people will naturally gravitate to an expert who is a giving and sincere person. This by the way should be the image that you should strive to build for yourself.
Steps to Take
Step 1: Find Forums in Your Niche
The first step you need to take is to search for forums that cater to your niche. This can easily be done by going to Google and enter your niche’s keywords alongside the word “forum” or “discussion” or “message board”. Another way of searching for good quality forums is to list down the names of the top players in your niche and check out their sites for their forums. Usually, many of them will have at least one forum site and it will most likely be busy.
Step 2: Allowed “Sig Links”
Before you begin contributing in any particular forum, be sure to read through their terms of service to look for whether or not they allow signature links (also known as “sig links”) in your forum posts. Most sites do allow it, but some don’t and these are the ones you want to avoid because it defeats the purpose of this strategy. So look for ones that allow sig links.
Step 3: Sign Up for a Free Account
Once you’ve made sure the forum allows sig links, I suggest you immediately sign up for an account even though you may feel that this might not be the main forum you are going to focus on. Reason being, you want to ‘age’ your account because many people look more favorably and assign more credibility on people who have been members of a forum for a long time.
Step 4: Spend Some Time Researching
Pick your favorite forum and begin spending some time reading up on existing forum posts. This exercise will be valuable later on when you are ready to contribute to the forum. By reading the forum first, you will get a feel for the vibe of the forum, the unwritten rules, the do’s and don’ts, and the key players of the forum. Plus, you will be surprised at how much knowledge you will pick up about the needs of your niche market and the subtleties of your topic.
Step 5: Begin Posting Thoughtfully
After you have had a good feel of the forum, you are ready to begin contributing. Your first post should be an introduction about yourself. Then after that you can start answering question. Offer insightful information and answers. Focus on building a reputation of a giver and an expert in your niche. After you have some credibility in the forum, which should be around a week of daily thoughtful contributions, you can now…
Step 6: Include “sig link” at End of Your Post
It is crucial that you don’t do this prematurely. Wait till you feel you have some credibility then include your signature link at the end of your posts. Here’s a tip: A good signature link provides a solution to the reader by clicking the link and not just a boring statement of “My website”. Focus on the reader and what they might want by reading your post and offer more in depth, detailed, helpful information via your sig link. An example would be something like: “…your post about weight loss…” www.loseweightwhileyousleep.com.
You have the steps, now its time to begin.
Naturally, I have given you an overly simplified version of generating free traffic through forum marketing, but it is enough to get you started. The most important part of using forum marketing to generate free traffic to your site is consistency. People who read your posts need to know that you can be trusted and you are in it for the long run. Simple, but not easy.
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Carliff Carleel is a Consultant and Entrepreneur specializing in Online Business Development and Marketing.
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Search Engine Optimization. Promote Websites, Products & Services on Forums, Blogs & Message Boards. Advanced Marketing. Gain Web Traffic, Improve SEO Rankings
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