Tips for Google Optimization

There is no doubt about the fact that the internet world to a large extent is dominated by the search engine giant Google. Research show that almost 80% of the total search engine traffic comes from google itself. That is why it has become imperative for every website owner to bring their websites inside the search engine result pages (SERP) of google. For that to happen they have to optimize their websites according to the google guidelines. They will also have to follow the google algorithm as well.Optimizing a website with the sole purpose of obtaining a better position in google SERP is known as Google Optimization and the procedure of doing that is known as Google SEOThe process starts with keyword research. Choosing the right keyword for optimizing a website is very important. There are several keyword research tools available on the internet. One can use them to good effect to optimize their website based on those keywords.It is advisable to create the url of the website in such a way so that it consist of the keywords.Not only the url of the home page but also the url also need to

consist of the keywords. In other words the sub folders should be named after the keywords. For example if one of your keyword is”Best SEO Company” then you should create a file best-seo-company.html or best-seo-company.php

How To Use Keywords Effectively?

1. Use the keyword phrase in your web page Title Tag

2. Use it in your keywords Meta tag

3. Use it in your description Meta tag

4. Have it appear in the first 250 words of your content

5. Strive for 5-7% keyword density (5-7 keywords and/or keyword phrases per 100 words of text).

6. Use your keyword phrase in your H1 tag.

7. Use keywords and/or keyword phrases in your image ALT tags.

8. Use it as the text to any outgoing links on the page.

9. Have the keyword appear once at the end of your content.The second part of Google Optimization that is Off Page optimization mainly consists of building link popularity. Link popularity building means bringing as many quality backlink to the website as possible. Following techniques does this:

Submission:

Ø  Web Directory Submission

Ø  Article Directory Submission

Ø  Free Classified Ad Submission

Ø  Press Release Submission

Ø  Free Business Directory Submission

Ø  Squidoo Lens Creation

Ø  Hub page Creation and Posting

Ø  Slideshow Creation and Posting

Link Building

Bringing quality back link for the website by approaching

through email –

1.The websites who have given links to some of our top competitors.

2.The websites which are relevant to the theme of our website.

SMO

Ø  Social Book marking and Networking

Ø  Social News Site Submission and Networking

Ø  Social Networking and community building

Ø  Blog Creation, Posting and Commenting

Ø  Forum Posting

These are some of the techniques that should be followed for Google Optimization.

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