Google Optimization Part 1
In this modern and technologically advanced world, online world search engine rankings are very important to helping your business succeed. Yahoo and MSN rankings are useful, but their combined value is still less than the significance of Google. Googles worth makes their top rankings that much more critical. Fully optimizing for Google includes keywords, website optimization, links, Google Webmaster tools, and a number of other considerations.
Keywords in your website and advertising are important to Google. Selecting the wrong key words can cause the rest of your optimization to be, in essence, wasted. Choose keywords that are achievable, yet still have a high enough search rate for your area of business. Phrase selections should also be targeted at bringing suitable traffic to your site. Keywords are used to keep your targets in perspective and pursue obtainable search rankings.
II. Website Optimization
Many different parts of your website factor in to your Google search page ranking. Below are a many examples of those different parts and ideas on how you can use those factors to increase your ranking on Google.
1. Title Tag
This is one of the most important aspects out of the many that play a part in Googles search rankings because most often it is the heading that Google chooses for its listings. It is best to have your target phrase near the start of the tag and then repeated again in the middle or the end. In some cases, even three uses of your target phrase can be helpful, providing its not too overpowering. For even better search ranking results, there should be a unique title tag on each page of your site. And because Google will use the titles of those pages as the main heading for your listing, potential searchers should find them appealing. It is also a helpful to include in your listing a call to action. The number one thing to do for your website, if you do nothing else, is to ensure that your sites title tags are pertinent, distinctive, and have your target phrase on each page.
2. Meta Description Tag
While the meta description tag is not as important as the title tag, it is still occasionally the description that comes up in the search results used by Google. Google used to use the meta description tag more commonly, but now mainly uses it for sites with very limited content or ones that are flash based. Occasionally it is may also be used for content rich sites. The best way to format the meta description tag for Google is to make it short and sweet, being sure to include your target phrase near the beginning and repeat it no more than 3 times. Similar to the title tag, each page of your site should have its own distinctive meta description tag.
3. Meta Keyword Tag
As far as Google search rankings are concerned, the meta keyword tag is meaningless. There is the risk that a spammy keyword tag may even have a harmful effect on Google search rankings. If you do decide to use a meta keyword tag for the smaller search engines, because of the possible negative effects it may have on Google, its a good idea to keep the tag clean and play it safe.
Andrew Hallinan is the owner of Tampa Search Engine Optimization company, and is Tampa Bay’s leading Search Marketing Specialist.
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