Baidu Search Engine Optimization: Strategic Differences
SEO is one of the most rewarding marketing activities carried over the Internet these days however depending on the search engines, the protocol surely changes. Baidu is the predominant Chinese search engine that is very popular in east Asian countries. Though there are some similarities it holds with Google but there are a lot of different approaches that can work well for you when carrying out Baidu search engine optimization for your business online.
The content of your site is of great importance in the Baidu SEO process. There are certain keywords and content types that the Chinese government does not permit, these include pornographic content as well. Make sure that the site does not carry any such content or else Baidu optimization can be a problem. Unfavorable content on one page can have a negative effect on the entire site. At the same time make sure that the relevant keywords and content are also added to the pages. While for Google optimization keyword density should be 1-2%, for Baidu search engine optimization 6-12% is said to be the apt keyword density.
Like Google, incoming links also play a significant role in Baidu SEO. However unlike Google it is not the quality of incoming links that matters for Baidu but it is the quality. Therefore to optimize you website for the Chinese audience it is important to get a lot of links targeted to your website. These can be textual links or image links, both work well for this search engine.
While optimizing your site on Google you have to take help of English while on Baidu your content has to be in Chinese. Since you are catering to an audience in China and through their search engine you have to ensure that you use their language.
The alt tag, meta tags and meta descriptions play a very important role in Baidu SEO as well. Though a lot of experts believe that the importance of meta descriptions have lost importance on Google but with the protocol followed the Chinese search engine still considers it to be quite important. Therefore you have to be sure that your meta information is updated and keyword oriented.
Finally, the site server location also can contribute to the rising rankings. In case the server is located in China it does have an impact however if everything else is done correctly it might not be a decisive factors.
A lot of Baidu search engine optimization factors are known to professionals who specialize in this niche. Make sure you can have the best team work for you on this one!
Nanjing Marketing Group is your one stop solution for Chinese Website Translation as well as Baidu Search Engine Optimization needs.
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